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Featured Marketing Resource: The Storied Library

Walt Crawford

Read Walt Crawford's series of articles on how to develop, communicate, and celebrate your library's story.

The Storied Library—Introduction to the concept.

The Storied Library: Filling In the Story—An expansion, with resources, of the "Storied Library."

What's Your Story? —Walt talks to small libraries about story, brand, and figuring out what's special about the stories they have.

The Storied Library: Developing Your Story—This installment sends librarians on a "fishing trip" to help put their library's story into perspective.

Expanding Your Story, Finding Their Stories—Understand your library's place in your community, both as a physical space and as an influence in people's lives.

Telling Your Story — Once the story is crafted, it is ready for its audience.

Your Community's Stories —Tips on how to publish your library's story.

 

One Minute Marketing Tips

The Harris County Public Library has been creating a fun set of One Minute Marketing Tips for libraries that are full of easy suggestions to help market your library's resources. It's a great way to share ideas with your colleagues—check it out and maybe you can even create and post your own ideas on YouTube!

Type Title Status Posted By
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 Branding Libraries and Their Services
Archived webinar and additional resources.
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Websites and Internet Resources on Marketing
A list of external links.
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Marketing the Small Library
A marketing guide for librarians in small public libraries.
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Websites and Internet Resources on Marketing
A list of external links
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Slam the Boards! Predatory Reference and the Online Answer Sites
The 10th of each month is Slam the Boards Day, where librarians demonstrate their reference skills on the online answer boards.
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31 Flavors - Things to Do With Flickr in Libraries
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Building a Social Networking Environment at the Library
Steve Campion, system trainer at Pierce County (WA) Library, outlines the steps toward having an interactive library, and provides examples from his own library's experience.
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Twitter and the Missouri River Regional Library
The MRRL is experimenting with an easy-to-use social networking tool to stay in touch with its community.
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Getting on Your Community's Leadership Team
This excerpt from "The Library Board Strategic Guide: Going to the Next Level" explains why a library should be part of its community's leadership and planning team -- and how to get started in that direction.
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The Storied Library
Your library's most valuable asset might be its stories. Are you making the most of them?
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What's Marketing Got to Do with It?
Marketing trends present librarians with promising opportunities.
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 Harris County Public Library System Brand Manual
In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.
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Puskarich Public Library: Perfect Partnerships (January 2004)
A library in rural southeastern Ohio has developed a broad range of relationships that forms a web of mutual support and good will.
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 SC Toolkit Chapter 8, Update the Community
Publicize and promote your library and its services with a newsletter. This tool will teach you how to maintain a high profile in your community.
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The Smartest Card
Information about the ALA's "Smartest Card" advocacy campaign.
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"Smartest Card" Campaign a Hit in North Carolina
Find out how North Carolina is utilizing the 'Smartest Card' campaign sponsored by the Public Library Association, a division of the American Library Association.
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Getting Ready to Market the Library to Culturally Diverse Communities
A step-by-step recipe for reaching out to immigrant communities and others.
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 Marketing Guidelines Template
Developed for virtual reference services, this downloadable PDF file contains a set of marketing guidelines that is easily adaptable for marketing any library service.
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What Libraries Can Learn from Bookstores
Chris Rippel of the Central Kansas Library System offers a thoughtful, sometimes provocative comparison of libraries and their retail cousins. In the spotlight are sounds, layout, staffing costs, and even smells.
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